What are TikTok Ads and why should UK business use them?
TikTok is a social media platform that has seen a rapid rise in popularity in recent years, particularly among younger demographics. With its focus on short-form video content, the platform has become a popular choice for businesses looking to reach new audiences and promote their products and services. In this article, we will examine the use of TikTok ads and their effectiveness in the UK market.
TikTok offers a variety of advertising options for businesses, including in-feed video ads, branded hashtags, and branded effects. In-feed video ads are the most common type of TikTok ad, and they are designed to blend seamlessly into the user's feed of content. These ads can be up to 60 seconds long and can be targeted to specific demographics, such as age, gender, and location.
Branded hashtags are another popular option for TikTok advertisers, as they allow businesses to create a dedicated space for users to engage with their brand. Users can create content using the branded hashtag, which can then be featured in a branded hashtag challenge or campaign. This can be a great way for businesses to increase brand awareness and drive user engagement.
Branded effects are another ad format that allows brands to create custom filters and effects for users to use in their videos. This can be a great way for businesses to create a unique and memorable experience for their target audience.
In terms of effectiveness, TikTok ads have been shown to be highly effective in driving engagement and brand awareness. A study by MediaKix found that TikTok ads have an average engagement rate of 8.5%, which is significantly higher than the 2% average engagement rate on Instagram. Additionally, a study by InfluencerDB found that TikTok ads had a higher click-through rate (CTR) compared to Instagram ads, with an average CTR of 1.9% compared to 1.3% on Instagram.
In the UK market, TikTok has seen a significant growth in usage and advertisers are taking notice. According to eMarketer, TikTok is expected to reach over 16 million users in UK by the end of 2021, with a significant increase in ad revenue. This presents a great opportunity for brands to reach new audiences and drive engagement.
TikTok has become a popular choice for businesses looking to reach new audiences and promote their products and services. The platform offers a variety of advertising options, including in-feed video ads, branded hashtags, and branded effects. With its focus on short-form video content and high engagement rates, TikTok presents a great opportunity for businesses to drive brand awareness and user engagement, particularly in the UK market.
